Browsing by Author "Allan, Johanna"

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Browsing by Author "Allan, Johanna"

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  • Allan, Johanna (2012-05-17)
    “Brands are persuasive lifestyle packagers, powerfully focused on molding our ideas about what our identity should be.” (Klingmann, 2007, p. 2) Many companies use brand identity to persuade people to buy their product, but ...

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