The Water Hole

UDM Libraries / IDS Digital Repository


Show simple item record Kile, Taylor 2022-05-16T14:46:20Z 2022-05-16T14:46:20Z 2022-05-16
dc.description Tourism is an ever-growing industry that has created several positive opportunities, such as raising economies, creating new connections, learning about other cultures and experiencing new places. However, several of the existing tourism typologies create division by separating areas into either tourist or local places, this is typically more evident in developing countries. The research has shown that areas are losing their authenticity, and due to recent trends, this has been occurring even more rapidly with the creation of all-inclusive resorts. Developing countries are targeted victims of this. What if there were a new type of tourism that was truly authentic, allowing the local population and the tourist to learn and engage with one another in harmony rather than create barriers for each other? There is already much research on tourism and the different aspects it affects, such as the economy, social structure, and natural resources. Particularly, in the book Tourism: Economic, Physical and Social Impacts, Mathieson and Wall, dive into the different aspects affected by tourism. In recent years, new tourism models have emerged. The main objective of this investigation is to analyze existing models, strategies, and types of tourism, through a case study on Jamaica’s tourism to determine if a new tourism typology is needed, it was. This new typology does not limit tourist locations; it fosters community sustainability, and focuses on achieving authenticity, affordability, accessibility, and local empowerment, while recognizing the existing assets. Tourism has not reached its full potential. It is anticipated that the industry will only continue to grow; however, there is currently no tourism strategy that achieves balanced benefits between the local population and the tourists. An intervention is needed NOW in order be sustainable and create harmony between tourists and locals. This investigation utilizes several methods through an immersive study. To look at authenticity, a manipulated image study was conducted. This study analyzed images used within the tourism marketing compared to images of locals. To further analyze the differences, an installation was produced of images that Sandals Resort showcases on their website. These images were aligned and organized into a sequence to represent the way a typical stay at the resort would occur, from start to finish. Viewers noted their “experiences,” concluding that these experiences are not actually authentic at all. Locals were interviewed, and community members expressed great interest and excitement in developing a new tourism typology and several members had already begun to assign themselves different roles they would partake in. It could be inferred that the existing typologies of tourism are exceeding all expectations and should not be rethought. So how is it possible to accurately conclude that there needs to be a new tourism typology worldwide through one case study? The Water Hole is a new tourism strategy; however, certain communities may demand areas of development and focus. It is not a one-size-fits-all, but rather the starting point. Its reliance on the local community to succeed may also limit its overall usability. Tourism is an industry with no projected decline. Existing models have begun to create major barriers between tourists and locals. In addition, these typologies are forming several challenges, such as environmental issues. It is time that a new typology is made to focus on areas that are vital to the tourist experience and benefit the local population, rather than supporting these current mass tourism models that are quite literally all a fantasy. en_US
dc.description.abstract Tourism is not a new concept; however, only recently have individuals begun to fully understand the positive and negative effects tourism can play on a local community. For example, in the book, Tourism: Economic, Physical and Social Impacts, Aliser Mathieson and Geoffrey Wall dive into the different negative and positive aspects of economics, social structure, and natural resources as they relate to tourism. In addition, analysis of other tourism strategies (such as Eco-Tourism, Community-Based Tourism, Mass Tourism and Pro-Poor tourism) has presented positive and negative approaches on how to engage with the local community. The main objective of this investigation is to determine what the best tourism strategy is for Jamaica. Such a strategy will funtion by pulling benefits from other existing strategies and producing a new tourism strategy that begins to address the current issues within Jamaica’s tourism, such as, not limiting tourist locations, fostering community sustainability, and primarily focusing on achieving authenticity, affordability, accessibility, and local empowerment, while embracing the existing assets. In order to evaluate the existing tourism strategies’ effectiveness in Jamaica, several different methods of engagement were utilized, such as analyzing existing tourism strategies, watching documentaries, interviewing the local community and tourists as well as those at the organizational level (Ministry of Tourism), mapping ,and also experiencing Jamaica first-hand. Using these different methods, it was uncovered that local empowerment, authenticity, affordability, accessibility, and recognition were severely lacking within Jamaica’s current tourism strategies. This type of approach leaves many locals thinking: “we are not a priority, and in order for any development to occur, tourists must visit”. It is time that a new typology is created to focus on these areas that are vital to the tourist and benefit the local population, rather than continuing supporting Mass Tourism models that are quite literally all a fantasy. en_US
dc.language.iso en_US en_US
dc.subject Accessibility en_US
dc.subject Local Empowerment en_US
dc.subject Authenticity en_US
dc.subject Affordability en_US
dc.subject Jamaica en_US
dc.subject Tourism en_US
dc.subject Tourism innovation en_US
dc.subject Restoring Relationships en_US
dc.subject Recognition en_US
dc.subject Local Assets en_US
dc.subject Cornwall Mountain en_US
dc.subject Tourism Strategy en_US
dc.title The Water Hole en_US
dc.title.alternative Recapturing the Importance of Relationships Between Tourist and Locals en_US
dc.type Thesis en_US

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